
Copywriter
super 8
INSIGHT
Super 8 is often regarded as being "just okay."
IDEA
We laud the term Okay as being pretty super and exactly where you want to be.
MAKING OUTDOOR ADS OKAY
ADVERTISEMENTS THAT DEFINE OKAY, AND SHOW OKAY IS ACTUALLY PRETTY GOOD





MAKING DIGITAL ADS OKAY
CONTEXTUAL ADS PLACED ON WEBSITES TO HELP GET USERS BACK TO OKAY


espn.com

petsmart.com

MAKING YOUR STAY OKAY
FROM CHECK-IN TO CHECK-OUT, SUPER 8 WILL KEEP YOU OKAY


MAKING LOSING OKAY
NOTHING IS LESS OKAY THAN TRAVELING HUNDREDS OF MILES TO WATCH YOUR TEAM LOSE. TO HELP, SUPER 8 WILL SHUTTLE LOSING FANS BACK TO THEIR CAR WHERE THEY CAN GET BACK TO OKAY IN PRIVATE. BECAUSE WE ALL KNOW, THERE IS NOTHING WORSE THAN CRYING IN FRONT OF HUNDREDS OF GLOATING STRANGERS.


MAKING PRE-ROLL ADS OKAY
SOMETIMES YOUR VIEWING CHOICES CAUSE YOU NOT TO BE IN AN OKAY PLACE. SUPER 8 IS HERE TO GET YOU BACK TO OKAY.