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Copywriter
AMTRAK
INSIGHT
We get so caught up going from one place to the next and often lose sight of the right now.
IDEA
Amtrak wants to take you to a place that alters perspectives and helps make connections, a place we call the In-Between.
OUT OF HOME
BANNER ADS
CUSTOM MESSAGES WRITTEN FOR SPECIFIC WEBSITES TO DRIVE TRAFFIC TO OUR MICROSITE
SOCIAL
A SET OF GEOLOCATION INSTAGRAM FILTERS BASED ON THE LESSER-KNOWN PLACES FROM OUR LINES
IN-BETWEENER TICKET
TO ENCOURAGE EXPLORERS TO SET FOOT FOR A REAL ADVENTURE, WE CREATED A SET OF TIME-BASED TICKETS.
RIDERS CAN VENTURE TO UNKNOWN DESTINATIONS WITH 6, 24, AND 72-HOUR TRIPS.
MOBILE APP
TO HELP USERS CONNECT TO THE RAIL RIDING COMMUNITY BOTH ON AND OFF THE TRAIN
CONNECT WITH OTHER IN-BETWEENERS.
INTRODUCE YOURSELF
AND GET TO KNOW ONE ANOTHER.
COLLECT STAMPS OF IN-BETWEEN PLACES
IN YOUR PASSPORT BOOK.
PERSONALIZE YOUR PHOTO STREAM
BY GEOLOCATION.
IN-BETWEENER QUIZ
WE'LL USE GUESTS' ANSWERS TO DETERMINE WHICH OFF-THE-PATH PLACE THEY SHOULD VISIT
MICROSITE
A ONE-STOP HUB WHERE RIDERS CAN ACCESS AND SHARE ELEMENTS OF THE IN-BETWEEN EXPERIENCE
AD: MaiQui Layaoen
CW: Ryan Ohanessian, Nate Nguyen, Gene Augusto
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